Winners Never Cheat

This is a book I often point to because it reinforces something I’ve believed throughout my career—success without integrity isn’t success at all. In Winners Never Cheat, Jon Huntsman, a billionaire entrepreneur, lays out how he built one of the world’s largest chemical companies while keeping his word, treating people with respect, and doing the right thing—even when it cost him in the short term.

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What I value most is Huntsman’s honesty about the pressures leaders face. He doesn’t sugarcoat the temptation to cut corners or compromise, but he makes it clear that real leadership is about character, not convenience. In my own journey, I’ve seen how integrity compounds just like profit: it builds trust, attracts great people, and creates results that last. This book is a reminder that in business and in life, your reputation is your greatest asset.